Advertising and marketing
Google Ads Management
As an agency holding the Google Partner badge, EFORWEB sets up, manages and measures Google Ads campaigns for businesses in Mersin and across Türkiye. We manage your ad budget not just by clicks but by real customer enquiries such as phone calls, forms and WhatsApp messages, and every month we report which search brought how many customers.
Google Ads lets you show ads in Google search results, on YouTube, in Gmail and on millions of websites that work with Google. Set up correctly, it is the fastest way to reach the person searching for your product or service at that very moment.
Scope
What is included in Google Ads management?
- Setting up the account and campaign structure, or auditing an existing account
- Keyword research and negative keyword lists
- Ad copy and assets (phone, location, sitelinks)
- Conversion tracking: connecting forms, phone calls, WhatsApp clicks and sales to Google Ads and Google Analytics 4
- Location and schedule targeting (e.g. only Mersin and selected districts, during business hours)
- Search, Performance Max, YouTube, Display Network and Shopping campaigns
- Remarketing: reaching people who have visited your site again
- Recommending and preparing a dedicated landing page for the ads
- Monthly report and optimisation
Google Partner
What does being a Google Partner mean?
The Google Partner badge is given to agencies that meet Google’s requirements for advertising performance, managed spend and team certifications. For you it means that your account is managed by a certified team that follows Google’s current rules and tools. You can verify our badge on our Google Partners profile.
Budget and fees
How is the ad budget determined?
The budget is determined by the click cost of the searches you target, how many customer enquiries you need and what a customer is worth to you. The first month is usually a test month: we learn which searches and ads bring enquiries and shift the budget to the efficient campaigns.
Ad spend is paid to Google directly from your card; our consulting fee is separate and is not taken as a percentage of the ad budget. We charge according to the time we spend: based on a 60-minute unit rate, you pay only for the time worked. At the end of every month we report the work done and the time spent on each item; the invoice comes from this total. The ad account is opened in your name and under your ownership; we only work with manager access.
Measurement
We don’t advertise without measuring
An account without conversion tracking cannot know which click brought a customer, and a large part of the budget is wasted. Before starting the campaign, we set up and test the infrastructure to measure form submissions, phone calls and WhatsApp clicks.
Who it is for
Which businesses is Google Ads suitable for?
Google Ads works for any business that sells a product or service people search for, and it is especially effective when demand is needed quickly: newly opened businesses, seasonal services, emergency services (such as cranes, towing and plumbing), B2B companies collecting quotes and e-commerce sites. It is possible to show ads only in certain districts of Mersin or during your business hours.
Other channels
Together with Yandex ads
If you also want to reach Russian-speaking customers, as a Yandex Direct reseller and Strategic Partner we manage Yandex ads against the same goals as Google Ads and compare them in a single report.
To find prospects by interest on Instagram and Facebook, see Meta ads; for a comparison of the three channels, see our online advertising page.
FAQ
Frequently asked questions
If you can’t find the answer to your question, call us or message us on WhatsApp.
What should the minimum budget for Google Ads be?
Google has no mandatory minimum, but the budget should be enough to collect meaningful data. We set the starting budget together in our meeting by looking at the click costs in your sector.
When do the ads go live, and when do results come in?
After approval, ads usually start showing the same day. Data from the first 2–4 weeks is needed to make the campaign efficient.
Who owns the ad account?
The account is opened in your name and you are the owner; we work with manager access. Even if our work ends, the account and its history stay with you.
Can my competitors advertise on my brand name?
They can target your brand name as a keyword. That is why we recommend a low-cost brand campaign that protects your brand searches.
Can I show ads only in certain districts?
Yes. With location targeting we can show ads only in the provinces or districts you choose, or within a specific radius.
Let’s talk about your project: call us on +90 324 325 99 33 or fill in the contact form. We can also meet face to face at our office in Yenişehir, Mersin.