Advertising and marketing
Online Advertising: Google Ads, Yandex Direct and Meta Ads
EFORWEB manages businesses’ online advertising across Google Ads, Yandex Direct and Meta (Instagram and Facebook) ads from a single team. Each channel reaches a different customer behaviour; the right channel depends on whom you want to sell what to. This page compares the channels and points to a detailed page for each.
Channels
Which advertising channel works when?
| Channel | How does it reach the customer? | Best situation | Details |
|---|---|---|---|
| Google Ads | In Google search, on YouTube and in Google’s ad network when the customer searches for something | Quickly reaching customers actively searching for the service | Google Ads management |
| Yandex Direct | In Yandex search and the Yandex ad network; Russian-speaking audiences | Tourism, real estate, exports | Yandex Direct |
| Meta ads | On Instagram and Facebook, by interests and behaviour | Visual products, local businesses, lead generation, brand awareness | Meta ads |
Method
How do we manage our ads?
- Measurement first Forms, phone calls, WhatsApp and sales are tracked before the campaign starts.
- Budget by goal The budget is set according to how many customer enquiries you need and the value of a customer.
- Test period In the first period we learn which searches, audiences and ads bring enquiries; the budget is shifted accordingly.
- One report The channels are compared in the same table; every month we share which ad brought how many customers.
- Fee by time Our consulting fee is not taken as a percentage of the ad budget; it is calculated by the time we spend, and every month the work done is reported together with its duration.
Ads and SEO
Advertising or SEO?
Advertising gives instant visibility for as long as the budget runs; SEO is slower but lasting. For a new site or service, starting both together and learning from the ad data which searches turn into enquiries makes it easier to set SEO priorities. SEO consulting
FAQ
Frequently asked questions
If you can’t find the answer to your question, call us or message us on WhatsApp.
Should I advertise on several channels at the same time?
If the budget is limited, it is more efficient to start on the one channel where your customers are most active and expand after collecting data.
How do you split the ad budget between channels?
According to the goal and the data from the first period. At the end of the test period we allocate more budget to the channel with the lower cost per enquiry.
Who owns the ad account?
The account is opened in your name and under your ownership; we only work with manager access. Even if our work ends, the account and its history stay with you.
Let’s talk about your project: call us on +90 324 325 99 33 or fill in the contact form. We can also meet face to face at our office in Yenişehir, Mersin.