Advertising and marketing
Meta Ads (Instagram and Facebook) Management
EFORWEB sets up, manages and measures targeted advertising campaigns on Instagram and Facebook (Meta platforms). We manage the ads not just for likes or clicks but for real customer enquiries such as forms, WhatsApp messages, phone calls and sales, and we report the results every month.
Meta ads let you reach the right person according to their interests, location and behaviour, even when they are not searching for anything. On Google Ads the customer searches for you; on Meta you appear to the person who may be interested. That is why the two channels are not alternatives but complements.
Scope
What is included in Meta ad management?
- Setting up the ad account and Meta business tools
- Conversion tracking with Meta Pixel and the Conversions API (site, form, WhatsApp)
- Target audience: location, interests, custom audiences, lookalike audiences
- Ad copy; you can provide the images and short videos, or have us prepare them on request (preparation time is reflected in the fee)
- Campaign objectives: collecting leads with forms, messages to WhatsApp, website traffic, sales
- Remarketing: reaching people who have visited your site or interacted with you again
- A/B tests and budget optimisation
- Monthly report
Goals
Which ad for which goal?
| Goal | Ad approach | Points to watch |
|---|---|---|
| Collecting leads | Form (lead) ads | Quick follow-up on enquiries is needed |
| Direct messaging | Ads that lead to a WhatsApp or Instagram message | Often used by local services |
| Sales | Website conversion and product catalogue ads | Conversion tracking is a must for e-commerce |
| Brand awareness | Reach and video ads | The result is harder to measure |
Measurement
We don’t advertise without measuring
Spending budget without knowing which ad brings customers is the most common mistake advertisers make. Before the campaign we set up and test the infrastructure to measure forms, WhatsApp clicks and sales. Because of browser restrictions, measurement with Meta Pixel alone can be incomplete; server-side measurement (Conversions API) narrows this gap.
Budget and fees
How is the ad budget determined?
The budget is determined by the number of leads you target, the advertising costs in your sector and the value a customer brings you. The first period is a test period: we learn which audience, image and copy bring enquiries, and shift the budget to the efficient ads.
Ad spend is paid to Meta directly from your payment method; our consulting fee is separate and is not taken as a percentage of the ad budget. We charge according to the time we spend: based on a 60-minute unit rate, you pay only for the time worked. At the end of every month we report the work done and the time spent on each item; the invoice comes from this total. The ad account is opened in your name and under your ownership; we only work with manager access.
Social media, security, other channels
Together with organic social media
However good the ad is, an empty or careless profile does not inspire trust. For your accounts’ content plan and management, see the social media management section on our digital marketing page.
Ad account security
We set up admin permissions for the ad account and pages through Meta’s business tools without sharing passwords, and turn on two-step verification. For details, see our Instagram account security article (in Turkish).
Together with Google Ads and Yandex Direct
We compared which channel stands out in which situation on our online advertising page. To reach customers who are searching, see Google Ads; for Russian-speaking audiences, see Yandex Direct.
FAQ
Frequently asked questions
If you can’t find the answer to your question, call us or message us on WhatsApp.
What should the minimum budget for Instagram ads be?
Meta sets a minimum depending on the ad type and currency. To collect meaningful data, the budget needs to be above this and sufficient for the costs in your sector; we set the starting budget together in our meeting.
Should I advertise on Facebook or on Instagram?
Meta ads are managed across both platforms together. We weight the budget towards whichever one your target audience is more active on, and shift it according to the results.
Google Ads or Meta ads?
If your customers are actively searching for the service, Google Ads usually comes first; if you want to find prospects by interest or build brand awareness, Meta stands out. Most businesses use both together.
When do the ads deliver results?
Ads go live shortly after approval; however, data from the first 2–4 weeks is needed for the system to learn the right audience and for the ads to become efficient.
What do you do if the quality of incoming leads is low?
We change the target audience, ad copy and form questions according to the real quality of the enquiries. For this, it helps if you share with us how many of the enquiries turned into sales.
Let’s talk about your project: call us on +90 324 325 99 33 or fill in the contact form. We can also meet face to face at our office in Yenişehir, Mersin.