Advertising and marketing
Digital Marketing Consulting
EFORWEB provides digital marketing consulting that shows businesses how much budget to put into which channel to win customers online, which message to use to reach whom, and how to measure the result. We build the strategy together and run SEO, advertising, social media and email work in a single plan, or guide your team.
Many businesses advertise on several channels at once but don’t know which channel actually brings customers. The first job of digital marketing consulting is to answer this question.
Scope
What does the consulting cover?
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Situation analysis
Reviewing the current site, ad accounts, social media and measurement setup; competitor analysis.
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Target audience and message
Who are you selling to, why should customers choose you, which questions are they looking for answers to?
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Channel and budget plan
In what proportion SEO, Google Ads, Yandex Direct, social media and email will be used.
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Content calendar
A monthly content plan for the site, blog and social media.
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Measurement setup
Google Analytics 4, Search Console, conversion tracking and a reporting dashboard.
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Implementation or guidance
We carry out the work, or guide your team every month.
Channels
How do the channels work together?
| Channel | What it provides | When it comes first |
|---|---|---|
| SEO | Lasting visibility without ads | Long-term growth, customers looking for information |
| Google Ads | Instant visibility, measurable demand | Quick results, services with clear search demand |
| Yandex Direct | Reach among Russian-speaking audiences | Tourism, real estate, exports |
| Social media | Brand awareness, community, remarketing | Visual products, local businesses, recruitment |
| Regular contact with existing customers | Repeat sales, B2B relationship management |
For details by channel, see our SEO, Google Ads, Yandex Direct and Meta ads pages; we explain social media management below.
Social media
Social media management
We manage your Instagram, Facebook and LinkedIn accounts with planned content and regular reports. Our aim is not to collect likes, but to turn social media into a measurable channel for brand awareness, customer trust and enquiries to your website.
- Setting up or tidying the accounts: profile information, links, highlights
- A monthly content plan and posting calendar
- Post and story designs, short video (Reels) edits (photo and video shoots are included if they are in the scope from the start; if requested later, they are priced separately)
- LinkedIn company page and content for B2B businesses
- Account security: two-step verification and admin permissions without sharing passwords
- A monthly performance report
Monitoring messages and comments is not included in the service: because it needs instant replies, it is healthier for your own team to manage it.
| Platform | Businesses it suits best |
|---|---|
| Retail, restaurants and cafés, beauty and health, real estate, tourism | |
| Local services, businesses appealing to a wide age group | |
| Logistics, industry, B2B services, recruitment | |
| YouTube | Product presentations, educational content, long-term search visibility |
The reach of organic posts is limited; targeted ads are needed for content to reach the right people. For this, see our Meta ads service. To protect your account from being hijacked, you can read our Instagram account security article (in Turkish).
Email marketing
Email is the lowest-cost channel and the one that is most your own: the list is yours and it is not affected by platform algorithms. We set up newsletter design, automated email flows (welcome, abandoned cart, quote follow-up) and list management.
In Türkiye, sending commercial electronic messages requires the recipient’s prior consent and registration with the Message Management System (İYS). We run campaigns with permission-based lists, in line with KVKK and İYS rules.
Measurement
Measurement and digital analytics
Marketing that cannot be measured cannot be managed. We set up Google Analytics 4 and Search Console correctly, define form, phone and WhatsApp conversions, and show in a single report how many customers each channel brings. We also track visits from AI assistants such as ChatGPT and Gemini as a separate channel; for visibility work, see our AI search optimization page.
FAQ
Frequently asked questions
If you can’t find the answer to your question, call us or message us on WhatsApp.
Who is digital marketing consulting suitable for?
It suits businesses that have their own marketing team but are looking for direction, as well as small and medium-sized businesses that want to outsource marketing completely.
What is the difference between consulting and an agency service?
In consulting we handle the strategy and the follow-up, and your team carries out the work. In the agency service we also take on the implementation. The two can also be combined.
How do you report the results?
Every month we share visits, conversions and cost data by channel, the work done and next month’s plan. We calculate the consulting fee by the time we spend (60-minute unit rate) and report every task together with its duration.
Is sending bulk email legal?
It is legal if prior consent has been obtained from the recipient and the sender is registered with İYS. Sending to lists without permission carries both legal risk and the risk of your email address being marked as spam.
How many posts a week should we make on social media?
Consistency matters more than numbers. For most businesses, 2–4 quality posts a week and regular stories are a good start; we decide the frequency together based on your sector and your content sources.
Do I need to share my account passwords?
No. You grant access through Meta’s and LinkedIn’s business tools; your password stays with you.
Does buying followers work?
No. Bought followers don’t engage, they lower the account’s reach and they distort ad targeting.
Let’s talk about your project: call us on +90 324 325 99 33 or fill in the contact form. We can also meet face to face at our office in Yenişehir, Mersin.