Advertising and marketing
Yandex Direct Advertising Management
As a Yandex Direct reseller and Strategic Partner, EFORWEB sets up and manages advertising campaigns for businesses that want to reach Russian- and Turkish-speaking Yandex users. We run the whole process end to end, from account setup to Russian ad copy, from measurement with Yandex Metrica to the monthly report, serving clients in Mersin and across Türkiye.
Yandex is a search engine widely used in Russia and in many Russian-speaking countries. Yandex Direct is Yandex’s advertising platform; your ads are shown in Yandex search results and on sites in the Yandex advertising network.
Who it is for
Who are Yandex ads suitable for?
- Businesses serving Russian-speaking tourists and residents: accommodation, health tourism, restaurants, tours
- Companies selling homes and real estate to Russian-speaking buyers
- Manufacturers and logistics companies exporting to Russia and Russian-speaking markets
- Businesses in Mersin serving Russian-speaking employees and their families around the Akkuyu Nuclear Power Plant
Yandex also has a user base in Türkiye; Turkish-language campaigns can be used as a complement to Google Ads.
Scope
What is included in Yandex Direct management?
- Opening the Yandex Direct account; payment and invoicing handled either directly by you (Yandex Türkiye invoices you) or through us, as you prefer
- Russian keyword research and ad copy
- Search ads and Yandex advertising network campaigns
- Retargeting
- Setting up Yandex Metrica and defining goals (conversions)
- Recommending or preparing a Russian landing page
- Monthly report; a joint report if managed together with Google Ads
Russian content
Russian ads, Russian pages
If someone who clicks a Russian ad lands on a Turkish page, they will most likely leave. Before the campaign we also plan the Russian content of the page the ad will lead to: we can add a Russian landing page to your existing site or prepare a page specifically for the campaign. You can provide the Russian ad copy and page content; if you can’t, we prepare it with AI assistance, submit it for your approval and publish it after approval or correction.
Strategic Partner
The advantage of working with a reseller and Strategic Partner
As a Yandex Direct reseller and Strategic Partner, we support you in steps that can be cumbersome to handle from Türkiye, such as account setup, payment and invoicing. If you prefer, you pay directly and receive your invoice from Yandex Türkiye; otherwise, we handle this process on your behalf. You can see our agency profile in Yandex’s agency directory.
FAQ
Frequently asked questions
If you can’t find the answer to your question, call us or message us on WhatsApp.
Does it make sense to advertise on Yandex from Türkiye?
Yes, if your target audience speaks Russian; this audience does a large share of its searching on Yandex. If you only target Turkish-speaking local customers, Google Ads is usually the priority.
Can I advertise if I don’t have a Russian website?
You can, but the results will be weak. We recommend preparing at least one Russian landing page.
How is the Yandex ad budget determined?
According to the competition and click costs in the target region. We start with a test budget in the first month and grow it based on the data. Our consulting fee is not taken as a percentage of the budget; it is calculated by the time we spend (60-minute unit rate), and every month the work done is reported together with its duration.
Can you manage Yandex and Google ads together?
Yes. We set up both platforms against the same goals and compare the results in a single report. For details, see our Google Ads management page.
Let’s talk about your project: call us on +90 324 325 99 33 or fill in the contact form. We can also meet face to face at our office in Yenişehir, Mersin.