Project · Logistics
Metronak Uluslararası Taşımacılık: a four-language logistics website
Metronak Uluslararası Taşımacılık is an international transport and logistics company headquartered in Mersin. At EFORWEB we built Metronak’s website and prepared its Turkish, English, Russian and Arabic content. We continue to run the site’s SEO and AI optimisation, hosting and technical maintenance, and provide the company with digital marketing consulting.
- Web design
- Content in four languages
- SEO
- AI optimisation
- Digital marketing
- Hosting and maintenance
Four-language site
Project details
The Metronak project in brief.
- Company
- Metronak Uluslararası Taşımacılık
- Sector
- Logistics and international transport
- Location
- Akdeniz / Mersin · Istanbul branch
- Website
- metronak.com.tr
- Languages
- Turkish, English, Russian, Arabic
- Services we provided
- Web design and setup, content in four languages, SEO consulting, AI search optimisation, digital marketing consulting, hosting and technical maintenance
What did we do?
The right language, the right page, a fast quote.
Metronak’s site was built around the needs of a company carrying freight to many countries: visitors from different countries should find the right page in their own language and be able to ask for a quote quickly. We designed the site around these two goals from the start; after launch, we continue the content, visibility and technical infrastructure work as the same team.
About Metronak
Alongside road, sea, rail and air transport, Metronak provides cold chain (reefer), heavy cargo (lowbed) and project transport, container transport, warehousing and cargo insurance services. It transports to many countries, particularly in Europe, Central Asia, Russia and the Middle East; its headquarters are in Mersin and its branch is in Istanbul.
Content in four languages and a right-to-left Arabic layout
We prepared the content of the Turkish, English, Russian and Arabic versions. For Arabic, we wrote close to 30 pages aimed at the Gulf countries, the Middle East and North Africa based on the searches in those markets rather than as word-for-word translations. To make the pages read correctly in a right-to-left layout, we adapted the menu, tables, forms and phone numbers one by one, and used a typeface suitable for Arabic.
Multilingual SEO and AI optimisation
We introduced the four language versions to search engines as counterparts of each other; every visitor is directed to the page in their own language. We added titles and descriptions written for people searching in that language to more than 150 English and Russian pages, and removed pages with thin content from the index. To make sure the site appears with correct information in the answers of AI assistants, we organise the content in a question-and-answer structure and keep the business information consistent in all four languages.
Guide content and quote-focused tools
We prepared a guide page comparing routes, border crossings and transit times for transport to the Gulf countries, and expanded the container dimensions and China route pages to answer frequently asked questions. The cubic metre calculator works out the volume and weight of the load and the number of vehicles needed; right after the result, visitors can ask for a price via WhatsApp or the quote form.
Hosting, speed and technical maintenance
The site is hosted on our own servers. We run the software updates, backups, security and speed work; by renewing the caching infrastructure we made the pages load fast, and we fix technical issues regularly.
A stop on the site
Cubic metre calculator: calculate, then ask for a quote.
Visitors enter the load dimensions; total volume, weight, vehicle fill and the number of vehicles needed appear instantly; then a price is requested via WhatsApp or the quote form.
Planning a similar project?
For businesses serving clients abroad, we build multilingual sites and Arabic versions as part of our web design service; we grow their visibility with SEO consulting, AI search optimization and digital marketing, and keep the site running with hosting and technical maintenance. For our other work in the logistics sector, see our portfolio.
Let’s talk about your project: call us on +90 324 325 99 33 or fill in the contact form.